Ethical Fashion

As with increasing demand of fast fashionable clothing, it’s a huge pressure on retailers to deliver a right product in right quantity & quality in a right price at right place to have a competitive advantage, which highly impact their brand image.

Now, to act accordingly they will go to suppliers & manufactures, those who are dealing with smaller quantity, low change-over time (in terms of style), lesser lead time and ready to works with fewer cost, but actually if you saw their whole supply chain right from raw material to finished product, it involves a lot of unethical practises and when you ones placed an order with them, they pass it on to other sub-suppliers with some margin, now a whole scenario starts taking dramatic effect, manufactures wants to caters as many retailers to get a maximum profit but at a same time they can’t produce all order in-house because they had taken much larger orders then their capacity, and when they outsource order with margin, cost plays a significant role as retailers already picked a cost effective manufacturer & now manufacturer picked a cost effective sub-suppliers, with this margin of profit it’s difficult for a sub-supplier to sustain ethically and which results in extreme exploitation, chid labour, poor working environments (health & safety issues), fear and intimidation when they speak out or attempt to form a union, verbal and physical abuse. 

Sweatshops

 Students up against, when Nike’s sweatshops case arises and horrible child labour cases.

Poor working environment.

But slowly and steadily, a fresh air of ethical fashion is in retail atmosphere across globe. Force retailers to re-think, re-make & re-evaluate their business strategy from ground level. Retailers no longer had to turn a blind eye on manufacturer & their supply chains.

For fashion industry to be ethically sustainable they have to be sustain socially & environmentally and media plays a significant role to aware consumer towards ethical fashion.

Socially Ethical Fashion

Socially ethical fashion involves practices which impact peoples, groups or society on social front and had a huge impact on their living standards. They trained house wife’s & male workers, tell them know how of particular artistic work and at the same time they educates them & their children, periodically holds fun workshops, planned holidays, builds good working environment with all necessary requirements which helps them to grow economically & socially & gives them much needed exposure. 

Mata traders is US (Chicago) based group, which partners with women’s cooperatives in India to produces women’s apparels with fair trade.

Girl is a student in an after-school program, augments the education receives in government school.

        Happy stress free environments.

Eternal creation is yet another group which works towards fair trade fashion their main aim is to improve lives of Tibetan refugees and local Indians by providing stable employment.

Working of pattern master.

Marriages sponsor by eternal creation.

Fun workshops.

Environmentally Ethical Fashion

Environmentally ethical fashion involves use of organic fibres, hand spun & woven textiles, harmless chemicals, finishes without use of chemical & abrasives and ad campaign strategies which aware consumers towards particular cause.

Ethical fashion shows at Berlin, designer showcasing their collection.

Ethical fashion shows at Paris, Installation made form swatches.

Use of Organic fibres in clothing.

Handmade miniatures of models.

Dress made from organic fibres & materials.

Hemitextil is group in germany which holds, international trade fair for home textiles.

Sustainable cotton, produced in an environment friendly and socially responsible manner.

Window display inspired from nature.

Edun is a global fashion brand, brings positive change through its trading relationship with Africa.

This “Elephant & Rain” Edun ad campaign 2013 in collaboration with WILDAID is about African elephants, due to ivory trade around 35,000 elephants killed per year. Campaign is to educate consumers and reduce the demand for ivory products worldwide.

                                 “live, eat, do, think, feel fashion but with some ethics”